01
Product People
2025
Weaned Child Media needed a brand identity that could hold the weight of their vision — a film studio rooted in the literary arts, making world-cinema quality work that begins in a specific place and moves outward. The challenge was building a system that felt as uncompromising as the stories they tell.
02
Process
Solution
I developed a complete brand system — logo, icon, wordmark, colour palette, and typography — to position Weaned Child Media as a studio with a distinctive voice. The identity centres on a running child with a cape: fearless forward motion, imaginative power, and the courage to tell deeply human stories without compromise.
Impact & Results
Distinctive Visual Identity — A mark that carries both literary depth and cinematic boldness. Cohesive Brand Language — Palette and typography (Aileron + Libre Baskerville) that balance modern cinema with writer-led storytelling. Scalable System — Assets built for consistency across every touchpoint, from posters to press. Clear Positioning — A brand that communicates the studio's mission before a single frame is shown.
03
Outcome
A grounded, purposeful identity that mirrors Weaned Child Media's approach to filmmaking — intensely local, deeply human, and uncompromising in vision. The brand is ready to travel as far as their stories do.
