01
Casetext
2024
Casetext needed a modern brand identity that could match the credibility of legal technology while standing out in a traditionally conservative industry. The challenge was building something bold enough to feel innovative without losing the trust that enterprise clients demand.
02
Process
Solution
I developed a refined identity system that balanced authority with innovation, giving Casetext a clear, scalable visual foundation built to perform across product and marketing touchpoints. A collaborator handled brand strategy and copywriting; all visual execution was mine.
Impact & Results
Brand Authority. Stronger credibility established in the legal technology space. System Consistency. A unified identity is maintained across products and marketing. Faster Rollout. Streamlined asset creation for the internal team. Enterprise Ready. A visual system built for a high-trust B2B audience.
03
Outcome
Casetext emerged with a sharp, system-driven identity that elevated its presence in legal tech, aligned product and marketing into one cohesive visual voice, and gave the team the confidence to move faster at an enterprise level.
